Templafy blog

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Designed for success: 4 elements of a corporate identity package

What is the cornerstone of success in business? According to recent PWC research, one answer lies with a strong corporate identity. In a survey of 720 executives, companies that were seen as having a stronger brand identity outperformed those that did not by 25%. The success was based on knowing themselves well enough to leverage distinctive strengths in their corporate identity package to build a clear identity, resulting in the ability to outperform their peers.

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