Combining DAM and content enablement for sales empowerment

Large organizations no longer need to choose between compliance and productivity.  

Even as brands work to drive rich, personalized experiences for their customers, it’s all too common for sales teams to struggle with delivery.

They can’t find the latest versions of branded content, or they have to invest a significant amount of time toggling between various tabs or applications such as SharePoint, intranets, DAM systems, and other content repositories to gather what they need. What’s more, none of that effort takes into account the legal or brand compliance piece.  

At least, that has been the case in the past. 

Fortunately, things are changing thanks to relatively new technology integration opportunities. By combining a digital asset management (DAM) system with content enablement organizations can empower sales teams while ensuring alignment with legal and brand guidelines.  

Here are three of the top benefits the DAM content enablement duo can deliver. 

Empower your sales team 

With the various, ever-changing demands on a salesperson, it’s key that they don’t need to use too many different tools to create their proposals and other sales materials and ideally, they can access everything from their content creation space of choice such as Microsoft PowerPoint.

It’s equally important that all of the presentations and client proposals they create are following company standards, both from a legal and brand perspective.  

Fortunately, integrating a DAM system and a content enablement solution makes life significantly easier for sales teams, so much so that these tools should easily embed into their existing workflows.  

By removing obstacles to the assets they need, the DAM saves time and effort. Then, integration into a content enablement interface ensures that sales teams are empowered to quickly and easily create the content they need, whenever and wherever they need it.

Beyond that, these combined solutions can integrate seamlessly with Microsoft Office Suite, Google Workspace, various CRMs such as Salesforce and Microsoft Dynamics as well as Microsoft Teams.

Get to market faster 

What if your sales team could not just easily access all of the building blocks they need to create personalized, compliant, on-brand touchpoints, but also make those touchpoints easily scalable? 

With easy access and distribution, creation would be a breeze and would allow you to bring the right content to market faster. And that’s precisely what integrating a DAM and content enablement solution can do. 

With these two pieces connected, marketing managers can easily upload the latest brand assets into the DAM, enabling real-time updates. Then, sales employees can access those assets easily and plug them into the most current templates whenever they need, and wherever they work. 

For financial companies that must update tables, graphs, and financial numbers every quarter, they can pull that data directly into PowerPoint with one click while maintaining the correct format. 

What’s more, they can do all of this without the need to utilize IT resources. In fact, the right content enablement solution and DAM integration can include advanced search functionalities and intelligent filtering.

This enables employees to easily navigate directly to the best assets and templates to utilize for the project at hand, surfacing the right options and boosting correct content usage.   

Protect brand and legal compliance 

Of course, organizations can’t just focus on empowering their sales team. They also need to prioritize legal compliance and brand consistency. That’s often incredibly difficult to control across multiple systems.  

By integrating content enablement and DAM solutions together, you get a central governing platform. That allows the proper stakeholders to oversee what has been distributed to the sales team from a single location.

From there, they can adjust which assets and templates are available in which geographies, ensuring compliance in distinct localities.  

A content enablement-DAM integration also gives marketing and compliance personnel the ability to track where and how assets and templates are used. With a full content audit trail and insights into content usage, stakeholders can optimize asset availability and usage while protecting brand consistency. 

Even further, with content enablement platforms brands can also implement tools to check presentations against pre-defined rules in order to ensure that content, format, and layout all stay on-brand with the latest company standards.  

Drive sales efficiency 

Blending a content enablement solution and a centralized content repository can empower sales teams and speed up their work, all while supporting brand and legal compliance. But that requires you to first identify the right sales empowerment solution and second integrate it into your existing Martech stack.  

We can help. gateB consulting, implementation and integration specialists can find, combine, and integrate the right sales empowerment platforms for your specific needs. Organizations ready to drive sales efficiency and legal compliance at the same time can contact gateB.  

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