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If you are an IT manager in today’s work environment, you know how it usually goes. From help desk to servers to cloud-based apps – among the ever-growing list of job duties, you are tasked with overseeing your company’s entire technology infrastructure, trying to shield sensitive corporate information from cyber attacks and fraud while consulting with upper-level management in an effort to push through important technology decisions.
Sometimes it can be difficult to practice what you preach. We all know that the core competency of professional services firms is to provide businesses with expert advice to improve operational and commercial efficiencies and legal compliance. But professional services firms can also struggle internally to maintain these high standards. And in an industry where reputation is everything, protecting your brand is paramount.
From a million-dollar ad campaign to your company email signature; every interaction your company has with an audience is an opportunity to communicate your value and further establish brand identity.
Poor brand culture at it’s worst not only affects morale, staff turnover and profits – it can lead to a full-blown PR nightmare. As brands such as Thinx, Nasty Gal, Uber and Amazon have recently found out, a disgruntled employee tweet or blog post has the potential to undermine your external brand identity and tarnish expensive marketing campaigns.
Outbound sales emails can be one of the best and most effective ways of getting into contact with potential clients and increasing your sales pipeline. But it can also be one of the quickest ways to come across as pushy and unprofessional. There’s certainly a fine line to navigate when sending cold emails. We’ve compiled some sales email fundamentals to make your job easier.
A Russian hacker stole 176 million encrypted login credentials from LinkedIn in 2012 and put the password details up for sale on a dark web marketplace. The scale of such an attack is impressive and concerning.
Is your company still desktoping? Perhaps it is time to take your software applications to the cloud. Despite competition, Microsoft Office for desktop has long been the undisputed golden standard when it comes to office productivity.
The art of business writing is a timeless skill. For as long as traders and merchants have been communicating with one another about their wares, crafting a compelling business letter has been critical to successful enterprise. Holding an audience’s attention has always been tough. But one thing never changes – people will love you for writing simply and effectively.
Six years after launching, Microsoft Office 365 has become the most popular cloud-based productivity suite in the new World of Work.