Brand Identity Updates: Don’t Be Blind To Office Applications
One of the biggest communication problems I encounter when working with companies undergoing a visual identity update is between company brand managers and the designers they hire to help rebrand their assets. If one side doesn’t hear the other at this important time, the entire operation may be in jeopardy. Designers, understandably, are often focused on external outcomes. It’s up to brand managers to ensure that the updates work internally as well.