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Can you tell them apart? Both can help your company’s brand stay fresh and relevant, but there’s a world of difference between the two. It’s common knowledge that fashion trends fluctuate and eventually go out of style. But some managers forget that in a rapidly changing marketplace, so will a company’s branding.
In 2022, digital ad advertising spending in the US is set to peak at a staggering $239 billion – exceeding 2021’s predicted $211 billion. With more and more available channels to reach target audiences, brands are fighting more than ever for consumer attention investment in fighting for the consumer’s attention.
What do Mastercard, Discovery Channel, Slack, Staples, and Zara have in common? Not only did they all feature on last year’s long list of company rebrands, but they were also the most talked-about brand transitions in recent years.
An effective metadata approach is a must for enterprises executing data management for thousands of documents every day. Explore what document metadata is, how it works, and why it’s fundamental to every modern organization.
Most companies take great pride in the high-quality products and services that they offer, but they often overlook the one thing they spend more time producing than anything else: documents.
Templafy’s document automation software capabilities are now available as a Microsoft PowerPoint add-in to enable users to spend time giving presentations, not making them.
When it comes to Microsoft Office, chances are you’re already pretty clued up on the suite, confidently flexing your go-to Microsoft 365 (formerly Office 365) tips and tricks on a daily basis. You are, however, not alone.
Rebranding any element of a company’s visual identity and messaging is exciting, stressful, frustrating, insightful and fun all at once. Templafy had its own brand identity update just last year, so we’re speaking from experience.
Digital disruption and transformation has come a long way for an industry notoriously slow to embrace technology. Overcoming widespread security hangups and navigating tricky legacy system transitions, today’s law firms know they need to innovate to stay competitive and relevant in the sector.
Brand updates, including rebrands, are a powerful way of keeping up with consumer and industry demands. Here’s how to ensure your new brand activation strategy succeeds.
