How brand compliance supports Milestone Systems’ global expansion
- Industry: Computer Software
- Location: 25+ countries
- Number of employees: 1,000+
Creating brand equity by delivering a united message
Milestone Systems is a global leader in the video management software industry. Driven by the purpose to “Make the World See”, they design, develop, and produce open video surveillance technology to protect people and assets. Their portfolio mostly includes clients in the public sector but also includes football organizations, music festivals, ambulances, and even zoos.
Due to the openness of their culture, business model, and platform, Milestone Systems is growing rapidly. The company has regional offices in over 25 countries, with more than 1,000 employees, and around 10,000 partners.
With sustained growth comes increased brand responsibilities. Milestone Systems knew that to deliver a consistent brand message and experience across all their touchpoints, they needed to invest in the right tools and processes. That’s where Templafy comes in. Our technology enables Milestone Systems to tell a united brand story on a global stage, keeping their communications compliant at all times.
Milestone Systems’ enhanced brand experience
Milestone Systems is proud of its brand assets. However, before working with Templafy, the team struggled to distribute the latest version of these assets across its growing number of international offices. Using Templafy’s centralized library and integrated content production tools, Milestone Systems easily achieves enterprise-wide brand compliance. No matter where an employee is in the world, Templafy gives them everything they need to create up-to-date, brand-compliant files.
Milestone Systems frequently uses visually-striking sales presentations, slides, and icons to promote its brand and product offering. Templafy enables Milestone Systems to create consistent, well-branded presentations through our time-saving dynamic templates. Commenting on the impact of Templafy’s software, Brand Compliance Manager Patrick Bloem says: “The brand is an important part of the foundation to make the sale. Now, Sales create top-notch presentations that are perfectly in line with company standards within a fraction of the time, compared to not having a compliance tool like Templafy.”
While Milestone Systems places a high value on company-wide brand compliance, the organization also wants to give employees some flexibility. One area in which they achieve this balance is company email signatures. Using Templafy’s Email Signature Manager, employees can choose between global, regional, or campaign-specific email signatures. Milestone Systems is able to promote multiple campaigns and never have to worry about brand compliance as the branding team uses our intuitive tool to roll out the latest updates enterprise-wide within a few clicks.
Now, Sales create top-notch presentations that are perfectly in line with company standards within a fraction of the time.
Templafy enables me to quickly create brand-compliant marketing materials.
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