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4 of the worst things about being a Brand Manager

With companies investing an estimated $500 billion globally each year on brand marketing, job description of a Brand Manager aka ‘the brand guardian’, is no small feat. The days of constructing a brand’s identity through one-way advertising has increasingly given way to the online minefield of social media; leading to an era of “open source branding” where “consumers not only discuss and disseminate brand content, they also create it.”

Make your accounting firm more efficient with cloud productivity tools

Late last year, the American Institute of CPAs released research showing that cloud technology adoption is on the rise in the accounting world. This should come as no surprise – if you use Gmail, Spotify or Netflix, you probably use cloud tools in your personal life. The same will soon be true for your professional life, as the benefits of cloud tools you enjoy in consumer applications are just as relevant in productivity tools for business.