Tag: Branding
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Why your enterprise needs a strong corporate communication strategy
Whenever a bicycling contest is held in Portland, Oregon, you don’t see the name of any corporate sponsors. No flyers, no banners, no labels.
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About corporate branding and how it differs from smaller organizations
In the headquarters of McDonalds, executives constantly remind colleagues of a company adage: “If you see a man in a $300 suit picking up paper in the parking lot, you’d better get out there and help him, because it’s Ray Kroc.” That is because Ray Kroc was so obsessed with McDonalds’ reputation for cleanliness that…
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4 of the worst things about being a Brand Manager
With companies investing an estimated $500 billion globally each year on brand marketing, job description of a Brand Manager aka ‘the brand guardian’, is no small feat. The days of constructing a brand’s identity through one-way advertising has increasingly given way to the online minefield of social media; leading to an era of “open source…
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Streamline your sales process and build your brand
As complexity in sales increase, great templates for all parts of the funnel will increase your chance of winning more business. Ensure the correct use of your brand, while you streamline your sales process – here’s why sales templates will work wonders both for both your brand and for your commercial organization.
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What do the Big Four accounting firms have in common? Brand integrity.
The accounting sector is booming. In 2016, the UK consultancy market alone grew four times faster than the economy, up 7.5% from the previous year and with a staggering market value of £7 billion.
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Logo: 3 companies in 2017 that got their rebranding process right
The swoosh, the bitten apple, the bluebird; these world famous logos are iconic, recognizable and meaningful in the eyes of billions. However, it took more than design teams to establish these symbols in consumer culture.
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Old company logos haunting your brand?
From McDonald’s golden arches and Nike’s swoosh to Twitter’s now famous bluebird, these iconic images demonstrate the power a famous logo has to cut through culture and create an emotional, memorable connection between a brand and an audience.
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Quick fixes to improve productivity in consultancy firms
Sometimes it can be difficult to practice what you preach. We all know that the core competency of professional services firms is to provide businesses with expert advice to improve operational and commercial efficiencies and legal compliance. But professional services firms can also struggle internally to maintain these high standards. And in an industry where…
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Branding Inside Out: 3 Brand Culture Hacks From The World’s Best Brands
Poor brand culture at it’s worst not only affects morale, staff turnover and profits – it can lead to a full-blown PR nightmare. As brands such as Thinx, Nasty Gal, Uber and Amazon have recently found out, a disgruntled employee tweet or blog post has the potential to undermine your external brand identity and tarnish…
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Planning a rebrand? 2 key strategies to secure team buy-in
A rebrand is a critical phase for any business that is merging, growing, changing direction or simply looking to refresh and stay relevant. In other words, sooner or later, every business will find themselves rebranding and updating their visual brand identity.