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Rebrand activation 101: the essential steps to a successful rebrand
If a new brand — logo, visuals, messages — is perfectly aligned to business objectives, but never makes it to the customer, will it have an impact?
In this webinar, our panel of industry experts highlights the steps to activating your rebrand with confidence. This conversation, moderated by Templafy’s Global Partnerships Manager, covers the essential strategy to:
- Ensure your brand authenticity
- Utilize every channel available for your brand
- Activate your employees as your best brand ambassadors
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Krista has over 10 years of experience in the healthcare industry, with the majority of her time spent focused on marketing strategy and sales enablement. In her current role at Cigna, she manages the global brand strategy for a multi-brand portfolio.
Patrick is a recognized marketing leader with over 20 years of expertise in corporate brand and customer experience strategy.
Most recently as Head of Brand at Lincoln Financial Group, Patrick led corporate brand strategy and digital marketing.
Philip is a Partner with BrandActive, a management consulting firm focused exclusively on the financial analysis, implementation strategy, and logistics of rebrand implementation. Since joining in 2006, Philip has led the growth of the business as well as some of the largest global implementations for clients.
Viktoria has a global career background, having worked in Copenhagen, London, and now in New York in business development, strategy, and sales. As the Global Partnerships Manager at Templafy, Viktoria is overseeing Templafy’s global partnerships with brand agencies.