CASE STUDY
How LRW strengthens brand reputation with Templafy
“What may have taken a designer five to six hours is now a 30-minute job. It’s something that can be done quickly, without losing quality.”
Marcus Lee
VP Design, LRW
INDUSTRY
Market research
LOCATION
10 locations worldwide
EMPLOYEES
300
“We all know super-smart content presented in a sloppy way just doesn’t come across nearly as well as super-smart presented crisply, nicely, with a cohesive brand. It’s about going out there with the right face to our clients.”
Kim Rory
Senior VP, General Manager
The Solution
Centralized library access to always-up-to-date materials
LRW chose a solution that helped them control what people were creating by making access to branded materials easy and the deployment of updates fast. The company previously organized materials in twelve libraries, but with Templafy, consolidated that structure into a single Library where smart filters gave the right employees to access the correct templates and content.
Quickly building best-in-class sales proposals in PowerPoint
LRW had strong proposal workflows in PowerPoint, and adding Templafy to that workflow was a seamless adjustment, making user adoption very easy and quick. With the new workflow, sales can serve clients better by quickly put together proposal drafts and customizing them to the exact needs of their clients. By saving time in a faster workflow, LRW can spend more time on their clients than on the document creation processes.
Always on-brand and professional sales materials
LRW proposals represent their brand through beautiful looking presentations, slides and icons. Although they have a variety of divisions and departments creating proposals, everyone creates documents that represent LRW’s brand. They use Templafy to ensure employees adhere to the design standards. It’s now all clear what colors, logos, fonts, graphic elements, icons, images that everyone should be using to represent the brand across the board, strengthening the positioning of LRW’s valuable brand.
“The fastest that I probably could have given my client a well thought out PowerPoint presentation was at least five days. And it’s probably cut in half now that we have Templafy.”
Alex Steging
VP, Account Manager
About LRW
LRW, a global market research agency, has helped brands in nearly 90 countries for almost 50 years using research and analytics to drive business success. Rated the #1 Most Innovative Insights Firm in North America in 2019, LRW values brand consistency in their PowerPoint presentations. As they expand and acquire new companies, ensuring all employees have access to correctly branded sales materials remains a priority.