Why Marel chose a centralized cloud-based template management platform

Marel’s accessibility priorities

Marel is one of the world’s largest providers of food processing systems, software and services. The company has around 6,000 employees, and operations in over 30 countries. They are an innovative market leader that has developed software to digitally transform traditional food processing practices. Their reputation is built on innovating, developing and supplying high-quality products and services to food processing companies. Their state-of-the-art equipment and systems help food processors of all sizes, in all markets, to operate at peak productivity.

Marel’s template and brand rollout challenge

Marel needed a centralized way to manage business document templates and brand elements that were being used throughout the organization. This became especially clear in 2016, when the company decided to re-align its brand across all parts of the organization to consolidate them under one name. The project required creating new document and presentation templates, and digital assets, to ensure that employees could use the new branding consistently. But, as Marel’s Digital Marketing Manager, Björgvin Brynjólfsson, elaborates: “We had no central way to distribute up-to-date document and presentation templates, or brand elements.”

With no way to consistently work with, or find, document templates, employees relied on intranet pages and local file drives containing various versions of the documents. This led to inconsistencies in documents and presentations that were sent to external parties, and staff wasted time finding and downloading old material to re-use for new projects. As a tech innovator, Marel knew that they needed a solution to help keep their own business processes ahead of the digital curve.