Cofidis Retail

Customer case story

“Templafy has enabled Cofidis Retail employees to improve their communication material. Now presentations are clearer, more structured, on-brand and therefore more impactful.”

Cofidis is a French financial services company which has over 30 years of experience in consulting on loans, credit, and insurance products for more than 3.5 million customers. A specific branch of the company, Cofidis Retail, has particular expertise in payment facilities and solutions for merchants and e-merchants. Cofidis Retail teams across all departments mainly communicate using PowerPoint. It became clear the company needed tools which simplified creating on-brand and compliant presentations.

Cofidis has a big brand to maintain, making brand compliance especially important. However, as Cofidis Retail Public Relations Manager, Chloe Lehembre, remembers, “We were confronted with two major issues: most employees did not know how to use PowerPoint as a real communication tool, and many of them did not follow the brand guidelines.”

Due to these obstacles, it became clear that Cofidis Retail needed a new template management system that could work in PowerPoint and ensure brand consistency across all departments. Chloe adds that “Our original approach to template management was not enough, we needed to assist our teams more.”

Why Templafy?

Templafy has enabled Cofidis Retail employees to more easily access on-brand and compliant content for PowerPoint presentations, from right within the application. Not only templates, but graphic elements such as images, icons, and graphs are now available where Cofidis Retail employees are already working.

Now all the tools needed to create communication material are available in a central place. The result of this has been better quality presentations. According to Chloe, “Templafy has enabled Cofidis Retail employees to improve their communication material. Now presentations are clearer, more structured, on-brand and therefore more impactful.”

Besides on-brand templates and digital assets, Templafy also provides access to a library of the best Cofidis Retail presentations for reuse. Productivity has increased and Chloe elaborates that,


 

Chloe Lehembre
Public Relations Manager, Cofidis Retail

 
 

“Now employees have the ability to compile the best communication material for their purpose, quickly. The result is higher quality presentations that always follow the latest brand guidelines, and employees are able to create them faster than before.”

Cofidis Retail employees can now access on-brand content for PowerPoint presentations, from right within the application.

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