Customer case

How PANDORA takes care of brand usage worldwide

  • Industry: Global consumer brands
  • Location: 100+ countries
  • Number of employees: 22,300

How PANDORA takes care of brand usage worldwide

PANDORA designs, manufactures, and markets high-quality, hand-finished contemporary jewelry. Founded in 1982 as a family-run jewelry shop in Copenhagen, PANDORA has grown to become a household name, known for their customizable charm bracelets, rings and necklaces. Their iconic jewelry is sold in more than 100 countries around the world with more than 2,400 concept stores.

Brand integrity and consistency is fundamental to PANDORA. They made it a priority to ensure employees had a smart workflow that provided intuitive access to the correct brand assets while creating documents and presentations.


PANDORA's solution

PANDORA wanted to give their employees the ease of access to a secure library of content that they could trust was always up-to-date.

“We have solved this branding problem,” says Kristian Lysgaard, Director of Corporate Communications at PANDORA. “Employees now know that they are always using the latest version of the templates and everything is completely integrated into the Office package. This has been a huge advantage. And our administrators now have a user-friendly admin interface where we can instantly add and edit content globally. This is amazing!”

PANDORA has strategically and successfully increased its global growth rapidly. Therefore, having centralized governance over brand identity is essential for safeguarding brand integrity and consistency. By establishing an intuitive workflow through Templafy’s platform, PANDORA’s employees have now become even stronger brand ambassadors.

Brand teams and content administrators can quickly distribute and update content assets through Templafy’s simple online administration interface. This means, that the relevant and correct content assets goes to the relevant employees in seconds, globally.

Employees now know that they are always using the latest version of the templates and everything is completely integrated into the Office package. This has been a huge advantage.

Kristian Lysgaard
Director of Corporate Communications at PANDORA

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