More from Erika Baltusyte


Brand governance vs. brand compliance: The crucial difference in the AI era

Blog

Brand governance vs. brand compliance: The crucial difference in the AI era

Sep 30, 2026   14 min read.

7 ways to keep AI-generated documents accurate, current, and on-brand at scale.

Read More
7 ways to prepare your brand for AI agents

Blog

7 ways to prepare your brand for AI agents

Sep 14, 2026   11 min read.

In this session of Templafy Talks, Thomas Marzano, Agentic Branding Architect and Founder of Marzano Consulting, joined John Tiniakos-Rasmussen to explore how enterprises can prepare their brands for AI.

Read More
How to stop brand chaos with AI governance

Blog

How to stop brand chaos with AI governance

Jul 7, 2026   10 min read.

The 5‑step AI audit for marketing leaders who need more control, better ROI, and less brand risk

Read More
How global companies keep digital brand management under control

Blog

How global companies keep digital brand management under control

Jan 8, 2026   21 min read.

In this guide, you’ll find the tools and best practices that leading enterprises use to hit brand goals like consistency, flexibility, trust, and even speed, at scale—and to make ‘on‑brand’ the easiest way to work. 

Read More
Insurance branding: Strategies, examples and best practices

Blog

Insurance branding: Strategies, examples and best practices

Dec 19, 2025   10 min read.

Standing out as an insurance company can be a double-edged sword. Consumer skepticism on one side is balanced by ever-tightening regulations on the other. This blog explores how modern insurers create trust through consistent brand experiences.

Read More
The best brand asset management (BAM) tools and practices for enterprises

Blog

The best brand asset management (BAM) tools and practices for enterprises

Dec 19, 2025   18 min read.

In this guide, we’ll walk you through the best practices and tools for enterprise brand asset management, so you can find a solution that keeps your brand, data, and reputation safe. 

Read More
7 essential rebrand tools for consistency, compliance, and scalability

Blog

7 essential rebrand tools for consistency, compliance, and scalability

Dec 15, 2025   19 min read.

If you’ve ever been involved in a rebrand or brand refresh, you already know it’s impossible without the right technology in place. Here, we break down every stage of the rebrand lifecycle—from early audits to global rollout to ongoing maintenance—and highlight the technology that keeps everything aligned. 

Read More
High stakes corporate branding: Equity gained vs. credibility lost 

Blog

High stakes corporate branding: Equity gained vs. credibility lost 

Oct 7, 2025   10 min read.

Your brand is one of the most powerful assets that your company controls. But with that power also comes great risk. We’ll look at both sides of the equation: the equity gained when corporate branding is consistent and strategic, and the credibility lost when execution breaks down.

Read More
Brand consistency: What it is, why it matters, and how to get it right

Blog

Brand consistency: What it is, why it matters, and how to get it right

Sep 4, 2025   11 min read.

Trust, recognition, and revenue all start with making good branding a habit. In this article, we’ll explore why brand consistency is a rewarding business strategy. You’ll see how global leaders protect it, how retailers use it to boost sales, and how your team can put it into practice with the right tools. 

Read More
How to build a trusted financial services brand: Tips, tools, and real examples

Blog

How to build a trusted financial services brand: Tips, tools, and real examples

Jul 9, 2025   12 min read.

In financial services, reputation is everything. Here’s what makes a strong financial services brand, and how the right systems make it scalable. 

Read More
Corporate identity design: Why the best brands put guardrails in place

Blog

Corporate identity design: Why the best brands put guardrails in place

Jul 7, 2025   11 min read.

What makes a brand instantly recognizable? Explore the building blocks, strategy, and governance behind brand consistency that actually sticks.

Read More