Tag: Branding
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3 Key ways to build strong brand culture in your company
Huge marketing budgets are routinely dedicated to building a brand which resonates with customers, but the most cutting-edge companies also invest in building a brand culture which excites and inspires their employees.
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Brand Identity Updates: Don’t Be Blind To Office Applications
One of the biggest communication problems I encounter when working with companies undergoing a visual identity update is between company brand managers and the designers they hire to help rebrand their assets. If one side doesn’t hear the other at this important time, the entire operation may be in jeopardy. Designers, understandably, are often focused…