How BDO Norway maintains a unified brand worldwide
- Industry: Professional Services
- Location: 70 offices
- Number of employees: 1,450
BDO Norway’s brand priorities
BDO Norway is part of the BDO network of professional services providers, with over 65,000 employees worldwide. BDO provide a range of services within the areas of audit, accounting, consultancy, and taxation and duties. BDO Norway values local knowledge and working closely with its customers, which it does through 70 offices located throughout Norway. Internationally, BDO is present in 162 countries and employs more than 74 000 people. This extensive network allows them to draw on significant resources worldwide to work for both their international and national customers.
Brand consistency is vital to BDO Norway’s customer experience. However, they were having trouble ensuring that each of their offices used up-to-date document templates and digital assets whenever employees created documents and presentations.
How BDO Norway optimized their brand
BDO Norway’s Marketing Manager, Caroline Wilander, explains the issues they were experiencing regarding document inconsistency prior to finding a solution:
“Previously, we had a variety of templates for Word and PowerPoint. Some templates were shared on our intranet, but many employees reused old presentations, reports and documents. This led to a high risk of inconsistency in how our company was presented externally, in terms of bids, proposals, reports, letters and presentations.”
On-brand presentation templates are now easily accessed by employees inside PowerPoint via a task pane. The integration with BDO’s DAM system provides direct access to images without ever having to leave the program.
Once the company had identified a template management solution that fit their needs, Caroline Wilander goes on to explain how that affected employee workflow and output:
“Since implementing Templafy, all our employees have the same set of templates at hand when creating documents and presentations. This leads to a more consistent and professional profile, and ensures that our brand is easily recognized.”
Caroline Wilander, Marketing Manager, BDO Norway.
BDO Norway’s marketing team now has peace of mind when it comes to brand consistency and document productivity. Wilander continues:
“I am happy to know that our brand is consistently presented across service lines and offices. In addition, developing presentations and documents is more efficient.”
BDO Norway finds the Library and integration with their digital asset management (DAM) system particularly beneficial because it makes it possible for employees to access everything they need to create on-brand documents, presentations, and emails directly within in MS Office programs.
We know that all employees have access to updated and correct templates, and we save time by having our templates available when needed. Additionally, we know that all approved pictures are easily available, and that we are able to ensure that all disclaimers and general terms and information are updated on a regular basis.
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