How to speed up your sales cycle with RFP automation

Close more deals with fast, high-quality, and compliant RFP responses
When an RFP (Request for Proposal) lands, the scramble begins.
Your sales reps dig up old proposals, chase input from different teams, and jump between seven tools, on average, to find what they need.
They copy-and-paste content from here, there, and everywhere, with little certainty of what’s approved, up-to-date, or on-brand.
Then comes the endless rounds of reviewing, editing, and compliance checks.
Without the right tools and systems, RFP responses end up inconsistent, low-quality, and off-brand. Plus, sales reps waste hours on admin, instead of with clients.
AI and automation can handle the manual, repetitive parts of RFPs, so your teams can focus on strategic work. That means faster sales cycles and stronger RFPs that win more deals.
In this blog, you’ll learn how to choose a solution that balances speed with control—so every response protects your brand and strengthens your reputation.
RFP automation at a glance
- RFP automation streamlines the process of responding to Requests for Proposals by automating repetitive tasks like content retrieval, formatting, and compliance checks.
- These tools give sales reps access to centralized content and AI to make responding to RFPs faster and more consistent.
- Businesses benefit from faster turnaround, improved consistency, more time for strategic input, and better win rates.
- Templafy’s AI-powered document generation platform helps enterprise teams ensure every RFP response is not only fast, but accurate, compliant, and on-brand, at scale.
Explore Templafy’s RFP automation solutions here.
What is RFP automation?
Definition
RFP automation is software that removes the manual, repetitive work from responding to RFPs. Instead of digging through old documents or chasing colleagues for updates, teams can pull approved, up-to-date content from a central library in seconds. The platform can also handle things like formatting and compliance checks automatically, so every response is consistent and risk-free.
Most platforms now use AI to take things further: matching the best answers to questions, flagging risks, and ensuring every proposal is accurate, compliant, and on-brand.
All of this results in faster deals, higher win rates, and a more productive sales team.
The hidden risks of manual RFP automation
Your best salespeople should be focused on clients, not buried in documents. Yet according to Gartner (via KMWorld), knowledge workers spend half their day on document work.
When RFP responses are managed manually, the risks add up:
- Outdated or inaccurate content
- Off-brand formatting and design
- Late or incomplete submissions
- Costly errors and inconsistencies
- Hours lost searching for files and content
- Confusing input from multiple stakeholders
- Version mix-ups and lost edits
- Missed legal or compliance checks
- Low morale from repetitive admin
When you’re up against your top competitors, relying on manual responses does more than just slow you down. It means you risk submitting poor quality RFP responses, missing deadlines, and ultimately losing deals that could have transformed your pipeline.
5 benefits of RFP automation
As your business grows, so does the volume (and complexity) of RFPs. At the same time, with AI and automation tools becoming standard, the bar for speed and quality is higher than ever.
Manual processes simply can’t keep up—and business growth stops when teams hit the ceiling of what manual work can deliver.
RFP automation gives enterprises a faster, more consistent, and scalable way to respond. Here’s how:
- Faster responses: Approved content is pulled instantly, formatting and compliance checks happen automatically, and proposals are client-ready in a far less time.
- Greater consistency: Every response reflects brand standards and uses up-to-date information, so teams don’t risk sending outdated or off-brand content.
- Higher win rates: Faster, more accurate proposals mean you can respond to more opportunities and compete for high-value deals with confidence.
- Better use of sales talent: Skilled professionals spend less time chasing documents and more time building relationships, tailoring strategy, and closing business.
- Scalability: With manual bottlenecks removed, enterprises can handle higher RFP volumes without adding headcount or burning out teams.
How to choose the right RFP platform
Work smarter with automation
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Not every RFP automation tool delivers the same value. Some focus on getting responses out of the door quickly, while others are built for the security, scalability, and governance necessary for enterprise organizations. The right platform will give you both: fast responses and full control.
Here are some features that will ensure you balance speed with accuracy, compliance, and brand governance:
Centralized content libraries
One place for all approved answers. Everyone works from the same source of truth, and new team members can get up to speed faster.
AI-powered recommendations
AI can analyze RFPs and suggest the most relevant answers for each question. That could be a case study, a technical explanation, or a compliance detail, delivered in seconds instead of hours of manual searching.
Compliance and brand governance built in
RFPs often need input from legal, finance, and IT. Built-in checks make sure every response is accurate, compliant, and on-brand before it leaves your desk. That means no costly errors or off-brand documents.
Works in your existing tools
Automation should slot into the systems your teams already use, like Microsoft Office or Salesforce. If it forces people to learn another tool, it’s not really saving time.
Scales beyond RFPs
Your teams don’t need a different automation tool for every type of document. The best platforms don’t just handle RFPs; they also automate contracts, proposals, pitch decks, and other sales content, so the whole document workflow gets faster and more reliable.
How Templafy powers RFP automation (and beyond)
Templafy connects document automation directly into the tools your teams already use like Microsoft 365, Google Workspace, Salesforce, and more, so they can create compliant, on-brand documents without leaving their workflow. It also links seamlessly to your wider tech stack, from SharePoint and Box to Bynder, Aprimo, Highspot, contract management systems, and RFP platforms.
The result is one connected workflow where data, content, and approvals move together.

And RFP responses are just the beginning. Templafy automates every type of business document—contracts, pitch decks, sales proposals, presentations—while connecting your entire document ecosystem. That means every document your enterprise creates is accurate, compliant, and aligned with brand and legal standards, by default.
Here’s what that looks like in practice:
Start in your CRM, finish with a client-ready document
Generate a proposal, quote, or contract directly from Salesforce or Dynamics. Client details flow automatically into the document, so the first draft is accurate and up to date before anyone even touches it. That means less edits and faster turnaround.
Access to always up-to-date templates and assets
Every template, image, and disclaimer is managed centrally. Updates are made once and applied everywhere, so every document your team creates reflects the latest brand guidelines and legal requirements.
Auto-populate critical details
Customized proposal/RFP prompts can utilize the knowledge from your organizational repository and create the first draft with your preferred AI model.
Collaborate without bottlenecks
Legal and brand teams stay in control of templates and assets, while employees always work with the most accurate, up-to-date content. That keeps documents consistent and reduces the back-and-forth.
The business value of Templafy
- Speed up your sales cycle and respond to more opportunities: Automated proposals and contracts let your teams move faster and compete for more deals in less time.
- Win more deals with better proposals: Create proposals with the best performing responses to increase document impact and win rates.
- Eliminate repetitive admin and refocus on selling: Automation handles the manual work, so salespeople can spend their time with clients instead of in documents.
- Bring AI-powered knowledge directly to your teams: A single workflow blends automation with GenAI, surfacing the best content and answers instantly.
- Work from the tools your teams already use: Documents are created directly in Microsoft 365, Google Workspace, or Salesforce, so there’s no extra platforms to learn.
5 sales documents you can automate with Templafy
More than 800 enterprises and 4 million people already trust Templafy to make AI document creation faster, smarter, and always compliant.
Here are five ways sales teams use Templafy to transform the documents that matter.
PITCH DECKS, Adobe
Adobe reduced pitch deck creation time by 72%
With Templafy, Adobe’s sales teams no longer spend hours formatting slides. Instead, they can assemble decks quickly from approved assets and spend more time refining the story that wins clients. That efficiency translates into weeks saved each year across the global team.
Watch Abobe’s story
PROPOSALS, IComm
IComm cut proposal time from 4 hours to 20 minutes
Before Templafy, proposals were slow and inconsistent. Now, IComm’s sales reps generate accurate, on-brand documents in minutes. The result? Faster responses, higher win rates, and more time invested in client relationships.
Read IComm’s story
ENGAGEMENT LETTERS, BDO Canada
BDO Canada saved $1.65M in one year
By consolidating 24 engagement letter templates into 4 and automating population of client details, BDO Canada created 120,000 accurate documents in just one year. Every one of its 80+ offices now produces consistent, brand-approved letters without extra admin.
Read BDO Canada’s story
QUOTATIONS, SSI SCHAEFER
SSI Schäfer eliminated 13,000 work hours annually
Quotations are a critical part of the sales cycle—but also a heavy drain on time. By automating the process, SSI Schäfer saved the equivalent of 550 business days a year, while ensuring every quote reflected brand and compliance standards.
Read SSI Schaefer’s story
CLIENT REPORTS, hhpberlin
hhpberlin scaled AI adoption safely
With Templafy’s AI Assistant, hhpberlin integrated its custom LLM (Fire GPT) into Word and Outlook. That gave employees the speed of AI while keeping content accurate, compliant, and on-brand. The result is safer, smarter client reports created in less time.
Read hhpberlin’s story
Additional content
Moving from manual to automated document creation
What to consider when upgrading to an automated document management system.


FAQs about RFP automation
What is RFP automation?
RFP automation is software that removes the manual work of responding to Requests for Proposals. Instead of searching through old documents or formatting from scratch, sales teams use a central library of approved content, with AI handling recommendations, compliance checks, and formatting automatically. The result is faster, more accurate, and on-brand responses.
Why is RFP automation important for sales teams?
RFPs take time, and time kills deals. Manual responses drain hours from sales reps, create inconsistencies, and increase compliance risks. With automation, reps spend less time chasing documents and more time with clients, which shortens the sales cycle and increases win rates.
How does AI improve the RFP process?
AI can instantly suggest the most relevant answers to RFP questions, flag potential compliance risks, and ensure the final response uses up-to-date information. It saves hours of manual searching and reduces the chance of errors slipping through.
What are the risks of managing RFP responses manually?
Manual processes often lead to outdated content, inconsistent formatting, missed compliance checks, and last-minute scrambles. These mistakes slow down proposals, weaken brand perception, and in competitive deals, can cost you the win.
Can RFP automation work with my existing tools?
Yes. The best RFP automation platforms plug directly into the tools your teams already use, such as Microsoft 365, Google Workspace, or Salesforce. That means no extra platforms to learn and no disruption to existing workflows.
Does RFP automation only help with RFPs?
No. While it’s critical for proposals, the same automation tools can be used for contracts, pitch decks, quotes, and client reports. That’s why enterprises look for platforms like Templafy that scale across the entire document ecosystem.
How does Templafy support RFP automation?
Templafy connects directly into your existing tech stack to automate every step of the RFP process—from generating first drafts with client data, to ensuring every response is compliant, accurate, and on-brand. And it doesn’t stop at RFPs: Templafy powers automation across all sales documents, so your entire sales cycle moves faster.
Ready to speed up your sales cycle with AI-powered documents?
Your teams don’t need more tools to manage. They need one platform that takes care of every document and keeps everything connected.
That’s what Templafy delivers. AI and automation work inside Microsoft 365 and the tools your teams already use, so document creation happens right where the work gets done.
Every RFP, proposal, pitch deck, and sales asset is fast, accurate, and on-brand—automatically. That means your sales teams can focus on clients while the documents handle the details.
Want to see what enterprise-safe, AI-powered documents look like in practice? Book a walkthrough and explore how Templafy helps organizations create stronger sales documents that win more business.