Discover how better-connected content drives brand consistency and greater marketing and sales efficiency, while reducing company risk.
“All I really need to know I learned in kindergarten.”
Robert Fulghum’s best-selling book sold over seven million copies by sharing simple credos that ring universally true.
The first two? Share everything. Play fair.
In the world of business technology, we know this to be true, though perhaps in reverse.
It’s important to play well with others (through intuitive integrations) in order to share (data, access, assets).
That’s why Templafy has focused on making it easy to integrate with your DAM, CRM, CMS or other content management solution via Content Connectors.
What are Content Connectors?
Content Connectors are standardized integrations used to connect a content repository to another system. These out of the box connectors are designed to provide simpler, faster, and more cost-effective integrations by avoiding unnecessary customization.
Once enabled, Content Connectors allow Templafy to access one or more external content sources such as a Digital Asset Management System (DAM), and display the source content in the Templafy Library. In other words, Content Connectors place approved content directly into the applications where employees normally work without disrupting their day-to-day workflows.
Templafy’s Content Connector is one tool in the connected content toolbox for:
- Ensuring brand consistency
- Optimizing marketing and sales efficiency
- Reducing operational and legal risks
The dangers of disconnected content
Imagine you work in a company that has just launched a new brand. From a new logo and corporate colors to document templates to icons and video styles — this rebrand is the result of months of coordinated effort.
At the companywide launch presentation, the CEO shares all of the new brand elements, of course using the new PowerPoint template. Quickly, however, you notice that some elements of the old brand — an old icon, some off-brand messaging, a few historical colors — are still present.
This is a result of disconnected content.
If content is not fully integrated into daily workflows, it can be nearly impossible to ensure that all corporate content is on-brand and up to date, especially after an expensive rebranding exercise.
See all of Templafy’s content integrations.
Without connected content, it can take employees up to nine steps to find and implement new brand assets. Perhaps that’s why 69% of workers admit to using Google to find company images or logos — even if their company uses a DAM or similar content management system.
No wonder an unbelievable 94% of employees said they regularly find mistakes and errors in content after it’s already been approved.
At the end of the day, poor content infrastructure damages brand integrity — and that has a direct impact on revenue.
Using Content Connectors to automate a solution
Content Connectors serve as a bridge between business content repositories (such as a DAM CRM, or CMS) and document generation tools like the Microsoft or Google suites.
Once installed, these integrations allow brand and marketing teams to effectively manage brand assets in one central location. With the right technology, they can ensure that everyone in the organization has immediate and up-to-date access to the right materials, directly within the programs they already use.
Even better, once implemented, there is no longer any need to bother the IT department with content requests, ultimately reducing 95% of IT time spent on content management.
So, imagine instead that when your CEO went to prepare that presentation, all of the new brand materials were dynamically inserted into PowerPoint. Logos, icons, images, and colors are all pre-populated and pre-approved by the brand manager, ensuring that everything that makes it into that final draft is perfectly on brand.
That is the power of connected content.
Three ways to achieve Connected Content
Templafy customers can leverage one of three technologies to connect and enable their content across their entire organization.
Using an out of the box DAM connector
We have partnered with a leading set of DAMs to create out of the box, ready-to-go integrations. Typically, setup involves three simple steps:
- Enable the integration in Templafy
- Add your DAM URL
- Add your credentials
Read more about our out of the box DAM connectors
Building a custom Content Connector for your DAM
We offer a set of robust APIs and sample projects to enable custom integration between Templafy and your organization or DAM provider.
Read more about building a custom Content Connector
Using Templafy APIs to synchronize content
Templafy provides API access to its own asset repository. Using these APIs, organizations can automate changes to their content between Templafy and another system.
Read more about using Templafy’s APIs