Corporate Branding and Brand Compliance
From building to maintaining a corporate brand
Building a brand
Anyone who’s been involved with building a brand knows it’s a resource-intensive investment. Corporate branding, in particular, entails creating a brand for a corporate entity, which has a far broader scope than branding for a single product or service.
An effective brand strategy will consider everything from logo design to typeface to company tone of voice in communication material. Cohesive and complementary brand elements together will create an engaging, successful corporate branding identity.
The most brand equity usually comes from corporate branding, so it’s important to have a clear brand message and a visually consistent corporate identity at every consumer touchpoint.
Maintaining brand compliance
While consumer brand awareness is important, classic corporate brand definitions often overlook the significance of internal brand consistency as well. Employees utilizing the correct brand elements in all internal and external communications is a critical part of maintaining a brand image.
The importance of brand consistency across your company website, social media channels, ads etc., is usually well known by employees and the branding teams that manage them. However, brand compliance in company content such as documents, presentations, and emails can be neglected throughout large organizations.
Consistently staying engaged with your corporate brand and how both internal and external audiences recognize it is a critical part of maintaining your brand and continuing to get the most brand value.
Manage corporate brand assets with Templafy
Brand compliance throughout all documents, presentations and emails
Templafy’s cloud-based software allows brand managers to centrally manage document and presentation templates as well as digital assets such as logos, images, and icons. On-brand templates and assets are easily available to all employees right where they’re already working, such as within Microsoft Office applications. This makes it easier for employees to stay on-brand than not.
With all the time and money spent on each brand element, it is important that employees use the most up-to-date brand assets. Any changes made to document templates, icons, logos etc., can be rolled out instantly across entire organizations. Templafy’s userf-friendy administration platform makes updating small, yet important, brand changes becomes easy for entire global brands.
Branding case studies
University of Southern Denmark
“Before Templafy, it was really a jungle for our brand.”
Mikkel Larris, Graphic Designer, Communications
Read the case: University of Southern Denmark – Customer case study
“Employees now know that they are always using the latest version of the templates and everything is completely integrated into the office package. This has been a huge advantage. And our administrators now have a user-friendly admin interface where we can instantly add and edit content globally. This is pretty amazing!”
Kristian Lysgaard, Director of Corporate Communications
Read the case: PANDORA – Customer case study
Employees can easily access on-brand business document templates, slides, images, text elements and other digital assets directly where they need them.
Real time changes with one click
Roll out brand changes instantly across your entire global organization, with no need to bother IT.
Plays well with others
Seamless integration with DAM systems to provide easy access to all your organization’s images and digital brand assets.
Document content validation
Validate document content, such as company colors, fonts, and logos against the latest brand guidelines.
Easily manage user roles
Filter access so employees only see the on-brand content relevant to their role.
Take a look at our knowledge hub to learn how to streamline and manage your corporate brand.
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Lear more about Tempalfy
Digital Asset Management system integration
We integrate with other applications in your document creation ecosystem. Learn how we integrate with Digital Asset Management system Bynder.
Templafy software can help you to manage all important document brand assets centrally and without IT involvement. Watch this video and learn how we do it.