How to become one of the top 500 most valuable brands
Making it into the Top 500 most valuable brands globally is an achievement
that shows a company who understands the value of brand investment.
That requires the right tools
Accelerate the return on brand investment
Your employee base plays a huge part of your brand. Start by looking inside the business and accelerate the return on investment by empowering everyone to be brand ambassadors.
Your employees do love the brand, but not all know how to use it. Most of the interaction they are having with the brand is when they are producing and reusing different brand assets. On a day-to-day basis this can be creating proposals, contracts and presentations.
Get expert advice on how to empower employees as brand ambassadors
Watch the video and get expert advice from Co-founder of Templafy, Christian Lund, on what to think about to get the most out of your brand investment:
1. Simple access. Are your brand assets where your employees work?
2. Assisted assembly. How are your employees working with the brand? Is the current setup and process supporting them to use the brand in a proper way?
3. Validate. How are your employees updating and reusing documents, templates, emails and visuals?
Checklist: How to spread the brand investment
through employees who know how to use the brand
Make the brand accessible for all employees
There’s a way to help all employees to use your brand to its best potential in all documents, presentations, emails, and visuals.
If you’re not doing it already, ensure that you spread this brand value throughout your organization. Making the brand accessible to everyone is crucial to protecting the investment.
At Templafy, we work with some of the biggest brands in the world, helping them to utilize the massive opportunity that lies in their employees as brand ambassadors.
Listen to our latest episode in
the Enterprise Innovation podcast:
What top brands are doing to maximize brand value
Guest: David Haigh
CEO, Brand Finance
Hosted by Lucy Mehrtens
Head of Brand, Templafy
“Many of the top brands in 2019 are relatively new and due to having a technology background they can become big very rapidly.”
David Haigh, Founder and CEO, Brand Finance