Templafy and Microsoft, Denmark

GenAI, Brand Reputation, and Semi-Automated Workflows

  • April 25, 12:45 – 18:00 CET  | Microsoft Office, Kanalvej 7, 2800 Kongens Lyngby, Denmark
  • Session 1: Generative AI 
    How to effectively leverage AI to adapt and refine content, including the challenges and opportunities. 
  • Session 2: Brand Reputation 
    The critical aspects of maintaining a consistent brand image, terminology, and tone. 
  • Session 3: Semi-Automated Workflows 
    Real-world use cases where 70% of content creation is automated and the rest is personalized through gated questions. 

Agenda

  • 12:45 – 13:30 CET: Registration, welcome & networking
  • 13:30 – 14:30 CET: Generative AI
  • 14:30 – 14:45 CET: Break
  • 14:45 – 15:45 CET: Brand Risk & Reputation Management
  • 15:45 – 16:00 CET: Break
  • 16:00 – 17:00 CET: Semi-Automated Workflows
  • 17:00 – 18:00 CET: Networking reception

Event speakers

John Tiniakos

Moderator
Principal Customer Success Manager, Templafy 

Marte Alvfalk

Generative AI
Senior Brand Manager (Global), Tietoevey

Brand Risk & Reputation Management
Marketing Director Brand Integration, ERM

Semi-Automated workflows
Director, Innovation & Change, BDO Canada