We are so excited to announce that we are joining forces with Acrolinx — an AI-powered enterprise content impact platform — to deliver end-to-end brand governance at scale.
Today, we all operate in an environment where your brand is critical to your success. And every single day, employees are creating and distributing content that represents that brand to customers, clients, new recruits, and more.
Unfortunately, many companies lack centralized brand governance — a digital solution that ensures that each employee has equal, instant, and convenient access to the latest brand materials, including approved company language and imagery.
The problem with brand anarchy
People today are creating more business content than ever. And while that’s good for productivity, it presents challenges for companies that want to present a unified brand experience.
Workers are left without consistent guidelines on where to find or how to use brand assets, often leading to them going rogue and creating their own content or repurposing old and outdated materials.
According to one international study, 73% of employees said they don’t use the latest company-approved version of relevant content when creating new pieces. No wonder a whopping 94% of respondents also reported that they often find mistakes in finalized content.
Branding, marketing, and legal departments trying to crack down on the flood of off-brand content may try to police rogue colleagues — but as any of them can tell you, it’s a losing battle.
Think of it as brand insurance
We want to put brand-approved assets directly in the hands of the people who need them to build the content that keeps your business growing.
Acrolinx improves the quality, fitness, and impact of all business content. When used in tandem with Templafy’s next gen document generation platform, companies can easily ensure that all employee-generated documents reflect brand standards.
Together, Acrolinx and Templafy will enable employees to build high-quality, on-brand and impactful content faster by:
- Automatically verifying that content reflects company standards and values;
- Eliminating repetitive content editing and compilation;
- Accessing branded content and assets directly where they generate documents.
Take a closer look at Templafy and Acrolinx in action
Templafy is the leading document generation platform, pioneering the content enablement space. Unlike existing solutions, Templafy is embedded in company-wide workflows, going beyond simple document creation and management to serve teams exactly what they need, when and where they need it within the applications they already work in, while allowing organizations to effortlessly govern content and track performance.
Founded in Denmark in 2014, Templafy is a global organization with offices in six major business hubs such as New York, London, Copenhagen and Sydney.
Acrolinx is an AI-powered software platform that improves the quality and effectiveness of enterprise content. Acrolinx is the leader in content impact with AI-powered software that improves the quality, fitness, and performance of enterprise content. Acrolinx customers increase their content’s value by streamlining its creation, governing it against established writing guidelines, and improving its impact over time. Acrolinx helps Fortune 2000 companies eliminate editorial bottlenecks, quality issues, budget overruns, and compliance risks from their content supply chain. Learn more at acrolinx.com