Corporate identity management

What is corporate identity management?

Corporate identity is the visual means through which an organization is recognized. The visual assets and design elements that create the corporate identity must be used correctly, and kept up to date. Corporate identity management is the process of controlling and managing all the relevant visual aspects and design elements, and ensuring that they are used correctly by all employees.

Corporate identity management involves:

  • Ensuring employees have access to the correct logos, fonts, images, letterheads, business cards, etc.
  • Maintaining these corporate identity design elements to ensure the most recent version is always available.
  • Governing how elements of corporate identity are applied to documents.
  • Controlling how employees use corporate identity elements in design.

Corporate identity success

Corporate identity management contributes to the success of your organization

Global organizations often contain multiple sub-brands, but one overall corporate identity. Every communication from an organization contains its corporate identity, including letters, emails, documents, presentations, and memos. It is seen through the company font, the style of presentation, the placing and sizing of a logo, and more. As a result of this, every document sent out from an organization visibly shows that it is a product of that organization.

When a document sent to an external recipient contains a strong corporate identity, the organization benefits. However, when corporate identity management is poor, and documents use the wrong design elements in the wrong places, this reflects badly on the entire organization. Ineffectively managed corporate identity can pose a huge problem to organizations. Corporate identity is powerful enough for an organization to be recognized from just a font or an image, so using these incorrectly can cause significant damage.

Corporate identity management

Corporate identity can be difficult to manage in large organizations

Marketing and communications teams are usually responsible for ensuring that documents are managed to contain the correct corporate identity. Due to the size of enterprise organizations, these documents and any updates to them must be distributed by an IT team.

Due to this, it can take a long time for employees to receive templates with the correct corporate identity, as they have to wait for IT teams to distribute these. As a result, outdated versions are often used by employees, which may contain outdated design and branding, and this lack of continuity impacts negatively on the corporate identity of the entire organization.

Software for corporate identity

Corporate identity management software is an important tool

Corporate identity software has revolutionized the way in which corporate identity is managed. Through corporate identity software, design elements can be stored on platforms that are easily accessible for all members of the organization. These technological solutions, such as document asset management systems and storage systems, store all the design elements that are needed to maintain identity, and ensure they are easily accessible to employees.

This removes both the difficulty in accessing the correct versions, and confusion about which to use, because employees know exactly where to find the assets they need, and can trust that these are always updated. Through the use of corporate identity management software, the corporate identity of the organization is easily and effectively managed and controlled.

Software for corporate identity

Templafy supports your corporate identity

Templafy is a solution which helps corporate identity management. Templafy provides access to corporate identity elements, such as document templates and brand assets, from one centralized location. Admins have the rights to update these, and the updates are available to all employees within minutes. Through this, up to date corporate identity elements are always easily available to employees.

These elements can be accessed through Microsoft Office and G Suite applications, meaning it’s easy for employees to stay on brand, which strengthens the corporate identity of their organization. Through dynamic templates, the correct corporate identity elements are inserted into documents automatically – when one employee works between multiple countries or sub-brands, the dynamic template fills in the relevant personal details to reflect that. Corporate identity is maintained through this, despite the multiple locations that enterprise employees work in.

Due to the ease of using Templafy, maintaining corporate identity is simple for employees, providing a huge benefit to the entire organization.

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Extra resources

Take a look at our blog for more information about how to manage your corporate identity.

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