Brand Identity Services – Corporate Identity Management
What is Corporate Identity Management?
Corporate identity is the visual means through which an organization is recognized. The visual assets and design elements that create the corporate identity must be used correctly, and kept up to date. Corporate identity management is the process of controlling and managing all the relevant visual aspects and design elements, and ensuring that they are used correctly by all employees.
Corporate brand identity services involve:
- Ensuring employees have access to the correct logos, fonts, images, letterheads, business cards, etc. to ensure accurate brand positioning.
- Maintaining these corporate identity design elements so that the most recent version is always available.
- Governing how elements of corporate identity are applied to documents.
- Controlling how corporate identity elements are used in design by employees.
Corporate Brand Identity Management contributes to the success of your organization
Global organizations often contain multiple sub-brands with their own brand identity and sometimes, business goals, but one overall corporate identity. Every communication from an organization contains its corporate identity, including letters, emails, documents, website design, presentations, and memos. It is seen through the company font, the style of presentation, the placing and sizing of a logo, and more. As a result of this, every document sent out from an organization shows visibly that it is a product of that organization.
When a document sent to an external recipient contains a strong corporate identity, the organization benefits. However, when corporate identity management is poor, and documents use the wrong design elements in the wrong places, this reflects badly on the entire organization. Ineffectively managed corporate identity can pose a huge problem for an organization's brand recognition. Corporate identity is powerful enough for an organization to be recognized from just a font, logo design, or an image by its target audience, so using these incorrectly can weaken the organization’s visual identity.
Corporate Identity can be difficult to manage in large organizations
Marketing and communications teams are usually responsible for ensuring that documents are managed to contain the correct brand messaging, brand voice, and overall brand identity. Due to the size of enterprise organizations, these documents often have to be distributed by an IT team, as must any updates to them. In many cases, they must pass along new brand guidelines to:
- Graphic design teams
- Social media departments
- Digital marketing associates
- Web design teams
- And more
Due to this, it can take a long time for employees to receive templates with the correct corporate identity formats, as they have to wait for IT teams to distribute these. As a result, outdated versions are often used by employees, which may contain outdated design, branding and brand elements, and this lack of cohesiveness and continuity impacts negatively on the strong brand identity of the entire organization.
Corporate Identity Management Software is an important tool
Corporate Identity software has revolutionized the way in which corporate identity is managed. Through corporate identity software, brand style guides and design elements can be stored in platforms that are easily accessible for all members of an organization. These technological solutions, such as Document Asset Management Systems and Storage Systems are able to store all the design elements that are needed to maintain identity, and ensure these are easily accessible to employees.
This removes both the difficulty in accessing the correct versions, and confusion about which to use, because employees know exactly where to find the assets they need, and can trust that these are always updated. Through the use of corporate identity management software and brand identity services, the corporate identity of the organization is easily and effectively managed and controlled.
Templafy supports your corporate identity
Templafy is a solution which helps corporate identity management. Templafy provides access to corporate identity elements, such as document templates and brand assets, from one centralized location. Admins have the rights to update these, and the updates are available to all employees within minutes. Through this, up to date corporate identity elements are always easily available to employees.
These elements can be accessed through Microsoft Office applications, meaning that it’s easy for employees to stay on brand, which strengthens the corporate identity of their organization. Through dynamic templates, the correct corporate identity elements are inserted into documents automatically – when one employee works between multiple countries or sub-brands, the dynamic template fills in the relevant personal details to reflect that. Corporate identity is maintained through this, despite the multiple locations that enterprise employees work in.
Due to the ease of using Templafy, maintaining corporate identity is simple for employees, providing a huge benefit to the entire organization.
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Take a look at our blog for more information about corporate identity.
Four fundamental things you must do when launching a brand identity update
How to best implement a brand refresh across a large organization.
What is corporate identity? Answers from 3 leading brands.
Can you differentiate between corporate identity and brand imagery, and why does it matter?