Corporate Rebranding Process
Roll-out branding updates, or a full rebrand, to the whole organization in minutes with Templafy
Ensure a Smooth and Successful Rebranding Process
When you roll out a new brand identity, you never want to see people using the old logos, colors and brand elements again. Templafy ensures that no one does.
1) All corporate branding updates are instantly available for the entire organization.
2) Users are automatically alerted if elements in their documents are off brand.
3) Everything is managed through one simple interface, without IT involvement.
Download our free guide “The Ultimate Rebranding Guide” here:
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Tips for a Smooth Rebranding Process and Post-Launch Process
You’ve worked hard on the rebrand for months, with a few full-throttle weeks leading up to the launch. It would be understandable to think that now it’s time to put your feet up and wait for the accolades and back pats to roll in. But how you manage the response to the launch will be just as critical to the long term success of the rebrand.
There will inevitably be things you weren’t able to do or changes you weren’t able to implement before the launch. Maybe you ran out of budget or maybe it was time. Have a plan in place for how and when these things will be implemented and addressed, to make sure they’re not forgotten about.
There will also inevitably be things you missed completely or things that just don’t work with the new branding in practice. Be open and responsive to this feedback and act quickly and decisively to correct the situation. Have processes in place to receive observations and comments and people ready to action these items.
Finally, be prepared for the zero brand awareness of your new identity. This will vary in importance depending on how established you are, but even very new or small companies will need to re-educate their audience and rebuild the exposure they once enjoyed (this includes SEO rankings too).
This is obviously more important for larger rebrands that involved a name change or a completely new look or logo. For these cases, it might make sense to reference the old brand initially (‘Company XYZ, formerly Company ABC’) during the transition, or implement targeted awareness raising campaigns to help the connect the old to the new.
Ensure Everyone Follows the Latest Brand Standards
There’s something acutely embarrassing about having your old logos pop up around the office after you’ve gone through a lengthy brand overhaul – like when you invite clients for a presentation and find that the slides still boast your old tagline. At best, it looks sloppy. At worst, it gives the impression of a company with serious identity issues – and it could confuse your employees and customers alike.
So you’ve gone through all the effort to develop new visual elements with a designer – things like logos, tagline, colours and design – but how do you ensure you can roll them out across the board, including internally?
It’s easy to throw out your old mugs, business cards and stationery and replace them with upgrades – but how do you put your new stamp on your internal documents and templates to ensure visual identity is implemented consistently? Think presentation decks, contracts and spreadsheets, which often get overlooked in a rebrand.
Once, this might have meant endless manpower (and endless errors), but today, Templafy can automate processes and do the job for you. Templafy maintains visual compliance across your internal content, and by automatically updating any changes, it ensures all users have access to only current and compliant content by default.
If someone happens to open an old document to edit from their desktop, which contains the old company branding, they’ll get an alert through the Templafy task pane that they’re breaking the guidelines. Sounds pretty great, right? It’s the simplest and quickest way to get the whole company on board with the rebrand.
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