Global Shipping Group

Customer Case Story

Large shipping company ships with multiple containers on board

Centralized Governance and Streamlined Visual Identity Updates Across 130 Countries and Several Business Units

This Global Shipping Group is an integrated transport and logistics company, with multiple brands in over 130 countries and a workforce of over 85,000 people.

The group was facing the challenge of introducing major visual identity updates to document templates and digital assets used everyday, by employees all over the world. The major visual identity update involved a change to logos, typeface, color themes and document templates.

Templafy library open through Powerpoint integration
Large container ships docked in the harbour of Rotterdam, Netherlands.

“We needed to empower branding units in different business entities to update corporate content for their respective locations, while still using global brand standards. Templafy provided us with a dedicated onboarding process during the visual identity transition. I’m really happy to see everyone now using up-to-date on-brand content that complies with our visual identity.”

SENIOR CORPORATE BRAND MANAGER,
Group Communication and Branding,
Global Shipping Group

Why Templafy?

With several different locations and business sectors, the Global Shipping Group’s Senior Corporate Brand Manager needed a centralized way to roll-out updates, and maintain a consistent look and feel across all company documents and presentations in different locations globally.

They already leveraged a synchronized enterprise resource planning framework for business process management, but no such group-wide solution existed for on-brand template and content management. Employees were not aware of, or had trouble finding, corporate templates in their file system, and they ended up using their own local, often outdated, versions of documents, presentations, and images.

On-brand custom presentation and document templates are now easily accessed by the Global Shipping Group’s employees through using Templafy in Microsoft Office. The Templafy slide library also allows employees to add additional compliant slides, images and text elements.

“At Group level, we made the decision to purchase Templafy licenses for all business units. The decision was based on the proven performance of the solution, and the benefits of all using the same tool. The list of benefits is long, but the most important ones to mention are brand consistency, efficiency, legal compliance and a smooth process for onboarding and maintaining the system. I urge all of you to get in contact with Templafy and start the on-boarding process."

SENIOR CORPORATE BRAND MANAGER,
Group Communication and Branding,
Global Shipping Group

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