How LRW ensures brand consistency worldwide
- Industry: Market research
- Location: 10 locations worldwide
- Number of employees: 300
How LRW ensures worldwide brand consistency in documents
LRW is a global market research agency that, for nearly 50 years, has helped brands in almost 90 countries apply research and analytics to understand their customers and drive measurable business success. Rated in 2019 as #1 Most Innovative Insights Firm in North America, LRW’s methods provide an unparalleled impact for clients.
LRW employees are professional PowerPoint users, and design is a strategic differentiator for the company, making brand consistency in their customer-facing materials a priority. As they continue expansion and acquiring new companies, they have faced and addressed the challenge to ensure availability of all correctly branded sales materials for employees worldwide.
LRW chose a solution that helped them control what people were creating by making access to branded materials easy and the deployment of updates fast. The company previously organized materials in twelve libraries, but with Templafy, consolidated that structure into a single Library where smart filters gave the right employees to access the correct templates and content.
LRW had strong proposal workflows in PowerPoint, and adding Templafy to that workflow was a seamless adjustment, making user adoption very easy and quick. With the new workflow, sales can serve clients better by quickly put together proposal drafts and customizing them to the exact needs of their clients. By saving time in a faster workflow, LRW can spend more time on their clients than on the document creation processes.
LRW proposals represent their brand through beautiful looking presentations, slides and icons. Although they have a variety of divisions and departments creating proposals, everyone creates documents that represent LRW’s brand. They use Templafy to ensure employees adhere to the design standards. It’s now all clear what colors, logos, fonts, graphic elements, icons, images that everyone should be using to represent the brand across the board, strengthening the positioning of LRW’s valuable brand.
What may have taken a designer five to six hours is now a 30-minute job. It’s something that can be done quickly, without losing quality.
We all know super-smart content presented in a sloppy way just doesn’t come across nearly as well as super-smart presented crisply, nicely, with a cohesive brand. It’s about going out there with the right face to our clients.
The fastest that I probably could have given my client a well thought out PowerPoint presentation was at least five days. And it’s probably cut in half now that we have Templafy.
We needed a solution that could help us organize our materials easily with search functionality. We are professional PowerPoint users, so we needed a solution that was going to work well with our PowerPoint templates. And we quickly realized that Templafy was that solution.
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