How LRW ensures brand consistency worldwide
- Industry: Market research
- Location: 10 locations worldwide
- Number of employees: 300
How LRW ensures worldwide brand consistency in documents
LRW is a global market research agency that, for nearly 50 years, has helped brands in almost 90 countries apply research and analytics to understand their customers and drive measurable business success. Rated in 2019 as #1 Most Innovative Insights Firm in North America, LRW’s methods provide an unparalleled impact for clients.
LRW employees are professional PowerPoint users, and design is a strategic differentiator for the company, making brand consistency in their customer-facing materials a priority. As they continue expansion and acquiring new companies, they have faced and addressed the challenge to ensure availability of all correctly branded sales materials for employees worldwide.
LRW chose a solution that helped them control what people were creating by making access to branded materials easy and the deployment of updates fast. The company previously organized materials in twelve libraries, but with Templafy, consolidated that structure into a single Library where smart filters gave the right employees to access the correct templates and content.
LRW had strong proposal workflows in PowerPoint, and adding Templafy to that workflow was a seamless adjustment, making user adoption very easy and quick. With the new workflow, sales can serve clients better by quickly put together proposal drafts and customizing them to the exact needs of their clients. By saving time in a faster workflow, LRW can spend more time on their clients than on the document creation processes.
LRW proposals represent their brand through beautiful looking presentations, slides and icons. Although they have a variety of divisions and departments creating proposals, everyone creates documents that represent LRW’s brand. They use Templafy to ensure employees adhere to the design standards. It’s now all clear what colors, logos, fonts, graphic elements, icons, images that everyone should be using to represent the brand across the board, strengthening the positioning of LRW’s valuable brand.
What may have taken a designer five to six hours is now a 30-minute job. It’s something that can be done quickly, without losing quality.
We all know super-smart content presented in a sloppy way just doesn’t come across nearly as well as super-smart presented crisply, nicely, with a cohesive brand. It’s about going out there with the right face to our clients.
The fastest that I probably could have given my client a well thought out PowerPoint presentation was at least five days. And it’s probably cut in half now that we have Templafy.
We needed a solution that could help us organize our materials easily with search functionality. We are professional PowerPoint users, so we needed a solution that was going to work well with our PowerPoint templates. And we quickly realized that Templafy was that solution.
Watch product tour
Watch Templafy in action and get a high-level overview of Templafy's content enablement platform with this 3-minute product tour.
Let's get you started
Sign up now and get a personalized demonstration of Templafy tailored to your specific needs.
More customer stories
See how Templafy is helping companies around the world work smarter with business documents.
Novicell is a digital strategy consulting firm with seven offices spread across four countries. The firm offers business development consulting with the technical abilities to implement its recommendations. Maintaining a consistent company image across all documents and presentations is important to Novicell’s business
Brand consistency is vital to BDO Norway’s customer experience. However, they were having trouble ensuring that each of their offices used up-to-date document templates and digital assets whenever employees created documents and presentations.
When Coloplast undertook a worldwide brand relaunch, it was going to impact almost 12,000 employees. Coloplast had created new brand assets and document templates, but needed to a way to be sure that employees would actually use them. The marketing and communications department needed to roll out their new visual identity quickly, completely and without the involvement of IT at every step.