Customer case story
How SDC secures their brand identity with Templafy
Sille Stener is CMO at SDC, a data processing supplier in the Finance Technology sector based in Copenhagen, Denmark.
Founded in 1963, SDC handles system operation and data processing for SDC financial institutions and their self-service customers. The operations are performed over a wide range of platforms, from mainframes to consolidated server solutions. SDC runs front office systems for the financial institutions, as well as all self-service systems on a 24/7 basis.
“It was mission critical to make sure we were making a uniform footprint in all our presentations. I considered a SharePoint solution, but having worked with Templafy in a previous job I decided to bring their solution in, with licenses for all employees,” continues Sille. “Implementation was easy. The whole transformation was given a positive spin – of course, everybody in the organization wants to appear to be more professional – and to save time in the process,” Sille says.
The overall goal for SDC when implementing Templafy was to make sure that all communications were on-brand and up to date. These targets were certainly met. But Templafy has also helped the company build a more rational internal repository, and has given the CMO an extended reach within the organization.
"On a brand level, we definitely come across as being more professional – there is less maverick content in our presentations. Also, because it is so easy to use, we have experienced a real win-win situation. With Templafy, it is easier to produce on-brand content than to go off-brand. From the CEO and throughout the entire team"
Sille joined SDC in 2015, with the remit of cementing the brand’s position across the relevant geographies. “In the FinTech market, professionalism and brand perception are vital building blocks. If our clients are going to trust us as a company, and choose our banking solutions ahead of those supplied by our competitors, image really is important,” says Sille. SDC has approximately 600 employees in the Nordics, and almost 50% of them use Microsoft PowerPoint on a regular basis: for new bizzing, client presentations, and for internal communications.
On joining the company, Sille soon became aware of the number of different PowerPoint presentations in circulation. This is a common occurrence in companies where there is a lot of outbound communication. Employees take pride in their work and are constantly developing and redeveloping better presentations. And borrowing ‘winning’ slides from one another, editing them to suit their own needs, and passing them on to colleagues who edit them again.
The result was, according to Sille, somewhat chaotic. “There were multiple versions of presentations, they were often out of date, and the look of them was not always of the utmost professionalism. In many cases they were off-brand, and some of the graphics were simply not up to scratch.”
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