Activate your current brand identity with confidence
3 things brand leaders wish they knew before rebranding
A rebrand can transform your company, articulate your value proposition and drive major revenue.
Or, it can lead to splintering, confusion and consumer rejection.
Explore the most critical elements of a rebranding strategy that have been present in every rebrand success and absent in nearly all failures.
Rebrand activation 101: the essential steps
This solution-oriented webinar offers practical guidance on how to:
Define the 20% of assets that will create 80% of the impact- Leverage your best brand ambassadors: your employees
- Use all of your available channels to increase engagement
When you have the structure, playbook and technology in hand, it's easy for employees to support the brand and reduce risks.
What is rebranding?
Rebranding happens when an established brand goes through the process of updating its corporate identity.
A rebrand is a redesign of both company positioning and expression, which can include a new name, logo, corporate DNA or brand strategy.
What are the benefits of rebranding?
As a company evolves, it may find that its existing brand identity no longer reflects its business and audience.
Rebranding is a powerful tool to maintain relationships with customers, win new ones, gain a competitive advantage and attract top talent.
What is brand consistency?
Brand consistency appears when a company’s communication is unified across every channel and platform.
That means having the same visual identity, tone of voice and value proposition – generating valuable brand equity in the process.
Why is brand consistency important?
Consumers heavily favor brands they recognize when making a purchase, so it is essential that your brand is consistent.
Unified brand marketing builds consumer trust and loyalty by increasing a company’s authority in the market and driving greater brand awareness.
Trust your brand is in safe hands
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