Templafy blog

How positive brand associations can drive loyalty and increase profitability — and the risks of developing a negative brand reputation. 

Our new professional branding series looks at how businesses are using their brand to gain market-share, competitive edge, enhanced online presence, credibility and profit in their sector. So far, we’ve focused on how companies in the legal and financial sectors, have served up best in class lessons for businesses looking to benefit from cultivating a strong brand. Next up, we take on branding for professional services.

What are the main challenges facing today’s content creators? We explore four major obstacles in today’s content creation process.

What is the cornerstone of success in business? According to recent PWC research, one answer lies with a strong corporate identity. In a survey of 720 executives, companies that were seen as having a stronger brand identity outperformed those that did not by 25%. The success was based on knowing themselves well enough to leverage distinctive strengths in their corporate identity package to build a clear identity, resulting in the ability to outperform their peers.

Competing for your audience’s attention has never been harder. Click here to learn how infographics can take your digital marketing efforts to the next level.

Let’s take a look at digital brand management, how to do it and why it’s so important to your business.

Being an insurance company in today’s market isn’t easy. Those operating in one of the most highly regulated industries know all too well that buying insurance doesn’t usually excite the consumer. You don’t find people talking about choosing between Geico and Liberty Mutual or Ping An and China Life in the same way they deliberate over buying a Google Pixel or iPhone X. Skepticism, indifference and distrust have traditionally been much more likely consumer attitudes towards insurance companies.

When you take a look at companies with the best brand recognition worldwide like Amazon, Apple, Google, Samsung Group and Facebook, immediately their logos, brand personality, typography, abbreviations, etc. can be vividly recalled in your mind – from the black Amazon wordmark underlined with its yellow “smile” to Facebook’s blue ‘f’. If placed next to each other, it’s highly likely that you’d be able to distinguish between Samsung’s ‘SamsungOne’ font and Google’s Sans-serif typeface. An Apple advert whether online or on a billboard is always distinctly an Apple production.

In today’s globalized, digitally-driven world, the need for corporations to have a consistent and powerful brand is more important than ever. 89% of B2B marketers say brand awareness is their most important goal, and 77% of marketing leaders cite creating strong brands as critical to their growth plans. But how exactly is a strong brand built?

When it comes to corporate design terminologies, how clued up are you on your definitions? Does it really matter if you can’t differentiate between corporate identity and brand image, or if you struggle to clarify your brand’s positioning from its values? The answer is yes.