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In 2022, digital ad advertising spending in the US is set to peak at a staggering $239 billion – exceeding 2021’s predicted $211 billion. With more and more available channels to reach target audiences, brands are fighting more than ever for consumer attention investment in fighting for the consumer’s attention.
What do Mastercard, Discovery Channel, Slack, Staples, and Zara have in common? Not only did they all feature on last year’s long list of company rebrands, but they were also the most talked-about brand transitions in recent years.
Brand updates, including rebrands, are a powerful way of keeping up with consumer and industry demands. Here’s how to ensure your new brand activation strategy succeeds.
What are the main challenges facing today’s content creators? We explore four major obstacles in today’s content creation process.
Whether you work in Sales or Operations, HR or PR, in today’s digital-first workplace, your job also needs you to be a content creator – and a prolific one at that.
Earlier this year, the most loved and valuable brands in the world were revealed – with staples like Apple, Amazon, and Google taking top spots, and newcomers like TikTok and WeChat given high marks for growth.
For most of us, our place of work looks very different today than it did just a couple of years ago.
Global brands are the businesses recognized all around the world – Facebook, Pepsi, Mercedes-Benz, Apple, Chanel, Netflix and Rolex, to name just a few.
Rebrands are like snowflakes: no two are exactly the same.
Read how Templafy helps companies with their corporate branding and brand management.
