Templafy blog

Whether you work in Sales or Operations, HR or PR, in today’s digital-first workplace, your job also needs you to be a content creator – and a prolific one at that.

For most of us, our place of work looks very different today than it did just a couple of years ago.

Rebrands are like snowflakes: no two are exactly the same.

The Templafy team is back in the office after three fast-paced days in scenic Carlsbad, California, for ANA Brand Masters 2022.

In today’s ever-present buzz of chatbots, messaging apps, and social inboxes, it’s easy to overlook the mother of all (modern) business and marketing communication: the humble email.

Content is central to a brand’s identity. The visual and written representation of any organization is the bedrock a business is built on, and in the digital HQ where everything is content, brand can make or break success.

If you’ve ever managed a company-wide rebrand, chances are you’re not eager to repeat the process.

“That looks good to go — just put it into our company template and send it out!” Simple enough instructions, right?

Brands have never been more visible. With the increasing ubiquity of media and commerce on every platform, brands have the opportunity to become household names with immediately recognizable visual elements.

Imagine a beautiful garden with pockets of flowering plants, tranquil ponds, and stretches of manicured lawns. Cobblestone walkways wind through the area, offering meandering courses to enjoy the flora. There’s only one problem.