Templafy blog

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Brand Industry series: branding for professional services

Our new professional branding series looks at how businesses are using their brand to gain market-share, competitive edge, enhanced online presence, credibility and profit in their sector. So far, we’ve focused on how companies in the legal and financial sectors, have served up best in class lessons for businesses looking to benefit from cultivating a strong brand. Next up, we take on branding for professional services.

Designed for success: 4 elements of a corporate identity package

What is the cornerstone of success in business? According to recent PWC research, one answer lies with a strong corporate identity. In a survey of 720 executives, companies that were seen as having a stronger brand identity outperformed those that did not by 25%. The success was based on knowing themselves well enough to leverage distinctive strengths in their corporate identity package to build a clear identity, resulting in the ability to outperform their peers.

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