What is online brand management?
Let’s take a look at digital brand management, how to do it and why it’s so important to your business.
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Let’s take a look at digital brand management, how to do it and why it’s so important to your business.
Being an insurance company in today’s market isn’t easy. Those operating in one of the most highly regulated industries know all too well that buying insurance doesn’t usually excite the consumer. You don’t find people talking about choosing between Geico and Liberty Mutual or Ping An and China Life in the same way they deliberate over buying a Google Pixel or iPhone X. Skepticism, indifference and distrust have traditionally been much more likely consumer attitudes towards insurance companies.
When you take a look at companies with the best brand recognition worldwide like Amazon, Apple, Google, Samsung Group and Facebook, immediately their logos, brand personality, typography, abbreviations, etc. can be vividly recalled in your mind – from the black Amazon wordmark underlined with its yellow “smile” to Facebook’s blue ‘f’. If placed next to each other, it’s highly likely that you’d be able to distinguish between Samsung’s ‘SamsungOne’ font and Google’s Sans-serif typeface. An Apple advert whether online or on a billboard is always distinctly an Apple production.
In today’s globalized, digitally-driven world, the need for corporations to have a consistent and powerful brand is more important than ever. 89% of B2B marketers say brand awareness is their most important goal, and 77% of marketing leaders cite creating strong brands as critical to their growth plans. But how exactly is a strong brand built?
When it comes to corporate design terminologies, how clued up are you on your definitions? Does it really matter if you can’t differentiate between corporate identity and brand image, or if you struggle to clarify your brand’s positioning from its values? The answer is yes.
Learn the differences between corporate branding and product branding as we explore some of the best corporate branding examples of the last 20 years.
Next-gen document generation platform, Templafy, garners new investment as efficiency gains and risk elimination continue to be prioritized across enterprises globally.
Can you tell them apart? Both can help your company’s brand stay fresh and relevant, but there’s a world of difference between the two. It’s common knowledge that fashion trends fluctuate and eventually go out of style. But some managers forget that in a rapidly changing marketplace, so will a company’s branding.
In 2022, digital ad advertising spending in the US is set to peak at a staggering $239 billion – exceeding 2021’s predicted $211 billion. With more and more available channels to reach target audiences, brands are fighting more than ever for consumer attention investment in fighting for the consumer’s attention.
What do Mastercard, Discovery Channel, Slack, Staples, and Zara have in common? Not only did they all feature on last year’s long list of company rebrands, but they were also the most talked-about brand transitions in recent years.